How to use digital signage

Digital signage

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How to use digital signage
1. Content matters: No matter how advanced the technology is, digital signage will not succeed if the content sucks. The content should be clear and concise. Of course, if a customer sees an ad for a Charmin tissue while waiting for a Big Mac at McDonald's, that's a failure.
2. The content should be vivid: try to make the viewer remember the relevant content, so as not to forget it after seeing it.
3. Location: If the screen is in an unobtrusive location (like hanging 12 feet in the air), then people won't look at it.
4. Information Updates: The key to the success of a small-scale broadcast network is delivering the right information to the right people at the right time. If you only change DVDs every month, you're doing the opposite. Likewise, if you can't simply update item prices online within 15 minutes, there's something wrong with the digital signage platform.
5. Closed-loop systems are important: If you can’t prove that your ad is working, then you’re not going to get a big benefit from your digital signage. Therefore, it is necessary to pay attention not only to the playback of advertisements, but also to the effect of advertisements, forming a virtuous closed loop system.
6. Don’t rely on manual updates: People will always make mistakes. Therefore, the network should be used to remotely update the system. Don't just loop the DVD. To use the network to constantly update the content.